Marjukka Niinioja

Marjukka Niinioja

Founding Partner at Osaango.com
Niinoja is a co-author of API Economy 101 book. She is also the creator of the free "Introduction to API Economy" course with Tampere University. Niinioja is the “Mother” of the lean, open and business-oriented APIOps Cycles method. Niinioja works as API business consultant, architect, and trainer for companies and public-sector. She has 10+ years of experience with API Economy from retail, energy, ICT, construction and traffic industries, among others. Her team at Osaango Academy work together with universities, public sector and companies. They create courses on how to use APIs, Platforms and Data in business to grow thriving ecosystems.
API Business Models

How to determine business models for APIs products?

Marjukka NiiniojaMarjukka Niinioja
1.4k
I often see confusion with the words "business model" and "revenue model". Especially when talking about APIs. The business model covers all aspects of running a business or a product line, from customer segments, to channels, to operational activities, resources, and costs.  Revenue model, indirect or direct, only covers the way in which the company receives money or compensation from a product or service. What we need to consider is that APIs can play many roles in a company’s business model. Even if we talk about "API as a product"...
API Business Models

What is the tipping point between an API aware company to an API driven company?

Marjukka NiiniojaMarjukka Niinioja
1.3k
Often you get anything related to APIs thrown into IT’s table and considered a purely IT issue. Also, you might have lots of APIs in your company, you just don’t know about it. APIs enable many mobile applications and SaaS software integrations. Just using the APIs for internal use is like storing them in a warehouse to gather dust. APIs should not be used only as a building material for “apps”  in one organizational silo.  Look for these signs in your company to see how API-driven you are: You have...
DX, API Design & Documentation

How to start an API program using APIOps Cycles method

Marjukka NiiniojaMarjukka Niinioja
1.5k
Starting out or switching gears with an organizations API program or any transformation program is not a task to take on lightly. I have discovered this multiple times during all the 20 years I have worked with strategy, management, organizational change, architecture and APIs. When I was working at a big retailer and after that as a consultant and strategic transformation "agent" in a large ICT consulting company, I noticed some problems. I worked with internal teams and multi-vendor external teams. I was successful with the teams I worked with...