Zoe Laycock

Zoe Laycock

Head of Product Marketing at Tyk.io
I am a results-driven senior product/ digital marketer with a relentless commitment to driving product-led growth and customer experience design (CX). I have 10+ years of experience of working in the technology and entertainment sectors, across both B2B and B2C. I specialise in insight-based, digital customer experience transformations across product/ service development in order to drive product adoption, sales, company growth, customer loyalty and retention. Key Skills: ▪️ Digital growth strategies/ demand creation ▪️ Customer experience design/ management ▪️ New product/feature launch ▪️ Product positioning/ brand narrative ▪️ Customer engagement B2C and B2B ▪️ Communications: content, media & messaging ▪️ Business development/ partnerships ▪️ Product and Programme Management ▪️ Strategic Planning ▪️ Team management & development